Privacy

The pages on the website (‘the website’) are published by THE UPHAM PUB COMPANY LIMITED (“Upham Group plc”, "Upham Group", "Upham Inn", “us” or “we”).

Upham Group will not collect any information about individuals, except where it is specifically and knowingly provided by them.

When you visit Upham Group plc’s website our web server collects some basic information such as your internet service provider’s domain name, which pages you accessed on the site, and when.

We use this information only to analyse the use of our website to help guide improvements. We do not collect any personally identifiable information.

If you register for the alert service, you will need to provide your name and email address. This information will be held by Upham Group plc and our email marketing partners, Airship, in order to administer the alert service. The information will not be used for any other purpose; it will be stored securely and will not be shared with third parties. By registering for the alerts, you consent to this use of your name and email address.

Cookies

When you visit Upham Group plc’s website we use cookies, which are small pieces of information that allow them to maintain your connection to the website. This website may use cookies for detecting what kind of device you have in order to present content in the best way, for a language switch and/or for other purposes. These cookies do not collect or store any personally identifiable information.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies (text files placed on your computer) to help the website operators analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Tag Manager

At Upham Inns, we are committed to protecting your privacy. This section outlines how we use Google Tag Manager (GTM) in conjunction with our booking widget to enhance your experience and analyze website performance.

What is Google Tag Manager?

Google Tag Manager is a tag management system that allows us to quickly and easily update "tags" (such as tracking and marketing optimization snippets) on our website. While GTM itself does not collect any personal data, it facilitates the deployment and management of other services that may.

How We Use GTM with Our Booking Widget:

When you interact with our booking widget, GTM enables us to:

• Track User Interactions: We use GTM to deploy analytics tags (e.g., Google Analytics) to understand how users navigate and interact with the booking process. This includes information such as the pages viewed, the steps taken in the booking flow, and any errors encountered. This data helps us improve the widget's usability and efficiency.
• Measure Campaign Effectiveness: GTM allows us to implement conversion tracking tags to measure the effectiveness of our marketing campaigns. For example, we can see if a booking originated from a specific advertisement or promotional offer.
• Personalize Your Experience (where applicable): In some instances, GTM may be used to deploy tags that help us personalize content or offers based on your previous interactions, ensuring a more relevant experience.

Data Collected and Shared:

While GTM itself does not collect personal data, the tags deployed through it may collect various types of data depending on the specific service. This can include:

• Non-personally identifiable information: Such as IP address (anonymized where possible), browser type, operating system, referral source, and device information.
• Interaction data: Information about how you use our website and booking widget, including clicks, page views, and time spent on pages.

This data is typically aggregated and anonymized for analytical purposes. We do not use GTM to collect sensitive personal information such as your name, address, email address, or payment details directly. Any personal data you provide during the booking process is handled securely according to the relevant sections of our main Privacy Policy.

Your Choices and Control:

You have control over your privacy settings. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may impact the functionality of our website and booking widget.

Third-Party Services:

GTM allows us to integrate with various third-party services (e.g., Google Analytics, Google Ads). Each of these services has its own privacy policy outlining how they collect and process data. We encourage you to review these policies for more detailed information.

Updates to This Section:

We may update this section of our Privacy Policy from time to time to reflect changes in our use of GTM or relevant legal requirements. We encourage you to review this section periodically for the latest information.

If you have any questions about our use of Google Tag Manager, please contact us using the details provided in our main Privacy Policy.

Guest Wise

 _CM  Domain: www.theoldmillnewforest.co.uk Type: Analytics  Description: This cookie is installed by Guestwise, one of our technology providers, for the purpose of enhancing your experiences on this website. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. The cookie is used to persist session state. This cookie will also be utilised in order for the Refer a Friend and Spin To Win features to work and the cookie will track referrals (and acceptances) and/or the number of spins by a guest and will be used to identify guests to provide guest rewards.  Duration: 12 Months  Essential or Non-Essential: Non-Essential 

_CM_ID  Domain: www.theoldmillnewforest.co.uk Type: Analytics  Description: This cookie is installed by Guestwise, one of our technology providers, for the purpose of enhancing your experiences on this website. The cookie stores information anonymously and assign a randomly generated number to identify unique visitors. The cookie is used to understand visitor, session, campaign data and to tailor and personalise website experiences for returning visitors. This cookie will also be utilised in order for the Refer a Friend and Spin To Win features to work and the cookie will track referrals (and acceptances) and/or the number of spins by a guest and will be used to identify guests to provide guest rewards.  Duration: 12 Months  Essential or Non-Essential: Non-Essential

How to Refuse the Use of Cookies

You may refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you may lose some useful functionality such as personalisation and ‘keep me signed in’ and ‘remember me’ features.

How to disable cookies in your browser